Earlier surveys found 23% of Disney+ subscribers would change their subscription if prices increased 38%, but only 6% actually did. Why do people behave differently than how they say they would?
It’s strange to think maybe they’ve priced on the inelastic part of demand in the first place. Which I’m assuming is the case if they can raise price 38% without losses.
It’s strange to think maybe they’ve priced on the inelastic part of demand in the first place. Which I’m assuming is the case if they can raise price 38% without losses.